The city has won many awards in the world for tourism such as: Asia's leading festival and event destination (voted by World Travel Awards Magazine in 2016), Top 10 most worth living and investing destinations (voted by World Travel Awards Magazine in 2016). Voted by Live and Invest Overseas Magazine in 2017), Top 10 Most Attractive Destinations (voted by Airbnb in 2018), Top 52 Places Worth Visiting (voted by New York Times Newspaper in 2019), Top 7 Destinations Worth Visiting (Voted by TripAdvisor) voted in 2020), Asia's leading festival and event destination in 2022 (World Travel Awards Magazine voted in 2022), Top 10 Leading Cities in Southeast Asia (Asia Travel Awards Magazine Travel & Leisure in 2022), One of the ideal summer vacation destinations (ranked by NZ Herald News in 2023), Top 11 best destinations in Asia in 2024 (ranked by Condé Nast magazine Traveler, CN Traveler announced in 2023),...It can be said that, although Da Nang tourism has a late start, it is developing quickly and perfecting when compared to many other localities across the country.
Reasons to invest in tourism in Da Nang
1. The city has a favorable geographical location and diverse and rich natural tourism resources
The great advantage of Da Nang is a coastline of more than 90km, with fine white sand beaches, moderate water waves, not deep and safe, romantic with rows of tropical coconut trees. My Khe Beach was voted as one of the most attractive beaches in the world in 2005 (Forbes Magazine, USA), Top 10 beaches in Asia (Reported by Sunday Herald Sun, Australia in 2009). ), Top 25 leading beaches in Asia (voted by TripAdvisor in 2021). Da Nang also has other beautiful beaches such as Pham Van Dong, Non Nuoc, Xuan Thieu, Nam O, ...
Son Tra Peninsula is not only a green lung in the heart of the city but also rich in tourism potential. According to information from the Son Tra Peninsula Management Board, currently, Son Tra Peninsula has 5 tourist routes, with stops to visit such as Vong Canh house, the old heliport, Ban Co peak, and parachute flying point. Luong, Son Tra heritage banyan tree, Ba Dinh Cave historical site, Mom No historical site, Truong Mai - Nhat Lam Thuy Trang Tra area, waterway tourist route along the foot of Son Tra peninsula... This is also a place A great spot to snorkel and fish with fishermen, and watch wildlife, including the red-shanked douc langur - the most colorful Old World monkey among primates and is currently At an endangered level, it needs to be protected in the Red Book of Vietnam and the world.
Da Nang Beach (photo: internet)
Nature also gave the city the Ngu Hanh Son scenic cluster in the heart of the city, Ba Na - God's Mountain, beautiful like a paradise. Ecotourism with majestic, pristine natural landscapes is also well-invested such as Suoi Luong Tourist Area, Suoi Hoa Tourist Area, Ngam Doi, Phuoc Nhon Hot Springs, and Phuoc Nhon Hot Springs Tourist Area. Nui Than Tai Hot Springs... Inland waterway tourism products based on the flow system of Han River, Cu De River, Co Co River... are also being invested and developed.
2. Potential cultural resources, unique artificial tourism products
What makes Da Nang an attractive destination today is that it is home to many modern and traditional festivals held annually with diverse types showing the cultural beauty of Da Nang people, attracting large crowds. Tourists from all over come to participate and enjoy such as: International Fireworks Festival, Avalokiteśvara Festival, Fisherman's Festival, village communal house festivals... Traditional craft villages such as Non Nuoc Stone Fine Arts Village Nam O fish sauce, Tuy Loan rice paper craft village, Cam Ne mat village, Yen Ne weaving village and Co Tu ethnic culture.
Da Nang International Fireworks Festival (Photo: internet)
The cultural influence of the regions has created Da Nang a rich cuisine with many rustic, traditional, fresh and affordable dishes such as: Quang noodles, fish noodle soup, xeo pancake, Nam O fish salad,…
Famous man-made tourism products such as Sun World Ba Na Hills Tourist Area, the most classy resort and entertainment complex in Vietnam, have been honored to receive the award for 4 consecutive years from 2015-2018. title of Vietnam's Leading Tourist Area, experience unique works and destinations such as the French Village - which recreates an ancient, romantic France or the Golden Bridge - a work honored by TIME Magazine in "TOP 10 most wonderful destinations in the world in 2018" and recognized by The Guardian as "The most impressive pedestrian bridge in the world".
In addition, we can mention Linh Ung Son Tra - the pagoda with the tallest statue of Avalokiteśvara in Vietnam, Mikazuki Resorts & Spa with the largest indoor water park in Vietnam, Asia Park with the Sun Wheel. Among the highest ferris wheels in the world,…
3. Da Nang always asserts itself as a large market in the tourism industry.
For investors in the service sector in general and tourism in particular, the consumer market, expressed in the number and structure of tourists, plays an essential role in investment decisions. In 2023, the city will welcome about 7,396,000 tourists, of which 5,416,000 domestic tourists and 1,980,000 international visitors. Among international visitors, the Korean market accounts for nearly 50%, followed by Taiwan (China), Thailand, India, the United States, etc. The average length of stay of domestic tourists is 2,000 years. 19 days; international tourists is 2.59 days. Accommodation, travel and wet food revenue reached VND 27,839 billion.
4. The city has synchronously developed tourism infrastructure and a large number of trained human resources.
Transportation to Da Nang is convenient with air, road, rail and sea. Da Nang International Airport has a total area of more than 860 hectares, the current terminal design capacity serves 10 million passengers per year, there are 7 domestic routes, 16 international routes being exploited (frequency about 350 international flights/week), connecting the city to the main markets of Korea, Thailand, Taiwan (China), and Japan. Tien Sa Da Nang Port currently has 4 wharves with a design depth ranging from 10-11m, passenger ship operating capacity of 170,000 GT (LOA 348m), capable of welcoming many international cruise ships. In January 2023, the 5-star cruise ship Westerdam of Holland America Line carried 2,000 tourists mainly from the Netherlands and England, France, Italy, Denmark, Hungary, Canada, America, and Korea, Japan, Australia... arrive at Tien Sa Port. A number of other large ships have docked at the port in recent times such as Resorts World One, Silver Whisper, Zhao Shang Yi Dun,... In 2023, there have been more than 18,000 visitors to Da Nang by sea.
The Westerdam ship with 2,000 tourists and 781 crew members docked at Tien Sa Port (Source: Da Nang Port)
The number of rooms from accommodation establishments is about 47,000 rooms, with 33 5-star hotels and equivalent, 71 4-star hotels and equivalent. Average room occupancy reached 46%. There are many travel companies in Da Nang, the number of international travel companies is 316, domestic is 117, and other branches and representative offices are 92.
To ensure the city's ability to serve tourists, human resources in the tourism sector are abundant and have been trained. The number of tour guides is about 5,700 people. There are many university and college training institutions offering tourism training in the city such as universities: Economics - University of Da Nang, Duy Tan, Dong A, ...; Colleges: Tourism (under the direct management of the Ministry of Culture, Sports and Tourism), Pegasus (Singapore), ...; providing thousands of workers for the local tourism industry every year.
5. Da Nang identifies tourism as one of three pillars of economic development
Many major guidelines and policies on tourism have been issued such as Resolution No. 08-NQ/TW dated January 16, 2017 of the Politburo on developing tourism to become a key economic sector, Resolution No. 43- Resolution/TW dated January 24, 2019 of the Politburo on building and developing Da Nang city to 2030, with a vision to 2045. Most recently, in November 2023, the Prime Minister issued a Decision No. 1287/QD-TTg Approving Da Nang city planning for the period 2021 - 2030, with a vision to 2050. Accordingly, tourism continues to be identified as a key economic sector, one of three pillars of development. Economic development: "Tourism is associated with resort real estate, international event centers and cultural elements, creating uniqueness and difference, creating added value for the Tourism pillar. calendar". Tourism is also in the group of 07 key tasks for the period 2021 - 2030: "Promoting internal resources and geographical location advantages to develop service industries, with a focus on tourism services and transportation services." , Warehouse; By 2030, Da Nang will become one of the tourism, transportation and logistics centers and seaports of the country." The plan also sets out a focus on developing 03 groups of typical, main and supporting tourism products; develop tourism with breakthrough creative thinking, combined with technology application and association with nature, traditional culture and history; Orienting product/service quality to meet "high quality" standards in all types; Prioritize the development of high-end and ultra-luxury product/service lines.
Based on the resolutions of the Central Committee, the City People's Committee has issued the project "Orientation for tourism development of Da Nang city until 2030, vision to 2045"; The goal that by 2030, Da Nang will become a high-quality tourism and service center, a creative destination of Vietnam and Southeast Asia; Vision that by 2045, the city will become Asia's leading tourist destination, one of the centers of high-end, creative, green, smart marine and eco-tourism resorts and organize conferences and events. international festival events.
Da Nang is determined to develop focusing on 4 key tourism space groups with 9 functional tourism spaces including: marine tourism space group (east coast tourism space and Da Nang bay tourism space). Da Nang); Urban tourism space group (central urban tourism space; hillside tourism space and smart non-tariff urban area; "urban airport" space and tourist seaport); mountain tourism space group (eastern eco-tourism and resort space; western eco-tourism space); interdisciplinary tourism space group (tourism space associated with agriculture and rural areas; tourism space associated with innovation).
Spatial planning for Da Nang tourism
The city focuses on developing types of tourist accommodation facilities suitable to the characteristics of each tourist space, orienting the development of high-class tourist accommodation facilities (tourist accommodation ships), with bright designs. creative, unique, environmentally friendly; Developing Son Tra tourist area and the South of Son Tra Peninsula, Ba Na - Suoi Mo tourist urban area (Ba Na mountain foot area) into an international tourist area; cultural and historical tourist attractions; Modern and unique areas, attractions, tourism and entertainment; creative tourist destination. Infrastructure planning to serve sightseeing and marine tourism routes on international maritime routes associated with Hoang Sa island tourist destinations; Invest in improving infrastructure to turn the city center into an attractive tourist destination; develop inland waterway tourism, invest in inland waterway wharves, public parks along the river and boats to exploit water surface tourism along the Han River and Co Co River; Developing community and ecological tourism models in mountainous areas of Hoa Vang district, Luong stream area, Lien Chieu district.
The Department of Tourism has advised the City People's Committee to develop an implementation plan with 10 key task groups including State management of tourism activities; forming tourism culture; build high quality tourism standards; develop policy mechanisms for tourism development; tourism development planning and investment; tourism product development; tourism market development; promote digital transformation in tourism activities; training and developing tourism human resources; link and cooperate in tourism development.
Tourism products are being promoted and deployed to thrive in the coming time such as event tourism, wedding tourism, culinary tourism, night tourism, golf tourism,...
Investment opportunities in the tourism sector in Da Nang city
With the above reasons, investors can firmly believe in their investment decisions in the Da Nang tourism market. The city is expected to prioritize attracting investment in 23 tourism projects in the period 2023 - 2030, with a vision to 2050, arranged evenly in districts across the city.
IPA Da Nang
