Bloomberg Media is one of the largest media companies in the world which provide business, investment and financial news coverage with 2,500 reporters, editors in 190 offices and millions of readers around the world.
At the meeting, Mr. Patrick Brownlow presented Bloomberg’s proposed advertising campaign to promote the image, potential and investment opportunities in Da Nang City on various Bloomberg channels before and during the APEC 2017 Summit Week. Accordingly, Bloomberg would advertise Da Nang on Bloomberg Television, prints, and digital channels with potential investors and businesses in key markets as targeted audience.
In particular, Bloomberg would collaborate with Da Nang to produce short video clips about the city, featuring Da Nang in Bloomberg Businessweek Asia, and broadcasting promotional banners on different Bloomberg’s websites.
Chairman Huynh Duc Tho highly appreciated the company’s proposal and agreed to cooperate with Bloomberg Media. The Chairman said that this would be a good opportunity to promote Da Nang professionally and to attract potential investors around the world. The Chairman also assigned Da Nang Investment Promotion Agency to be the contact point to coordinate with related departments to implement related activities.
IPA Da Nang
